The Museum at Bethel Woods, at the site of the 1969 Woodstock Music & Art Fair in Bethel, New York, places that historic event within the context of the entire decade of the 1960s. Peace, love, music, protest, change, freedom, optimism, division, achievement — The Sixties.
"Bring food to share. Bring flowers, beads, costumes, feathers, bells, crystals, flags" to the first Human Be-In, a significant event that ushered in the era of the "Hippie."
A simple, cheerful poster for Big Brother & the Holding Company at the Continental Ballroom.
Designed by "Big Five" poster artist Victor Moscoso, the optical effects and cryptic lettering are representative of the best psychedelic posters of the era.
No collection would be complete without a poster from the first major rock festival, the Monterey International Pop Festival. Monterey set the stage for all that followed.
David Byrd's design for the Woodstock festival drew its inspiration from 19th-century French academic painting and San Francisco psychedelic concert posters. Woodstock promoters wanted something else.
The Woodstock promoters got what they wanted from New York adman, Arnold Skolnick, who stripped his design down to the basics, came up with a catchy tag line, and created an instant icon.
While not exactly a poster, the cover of the program for the Woodstock festival captured the essence of a three-day concert in the country.
Inside the Woodstock program, there was plenty of room for psychedelic designs.
... and the designs were layered for more contemplation.
To commemorate the opening of The Museum at Bethel Woods in 2008, Arnold Skolnick designed a poster about the museum's themes, using the same colors he used on his famous Woodstock poster.