The Museum at Bethel Woods, at the site of the 1969 Woodstock Music & Art Fair in Bethel, New York, places that historic event within the context of the entire decade of the 1960s. Peace, love, music, protest, change, freedom, optimism, division, achievement — The Sixties.
Woodstock Ventures' advertising firm, The Wartoke Concern, used the "dove and guitar" logo to brand their press materials.
While some locals resented the festival, some businesses welcomed the throngs of young people with open arms.
There was no "official merchandise" for sale at the Woodstock festival, so staff T-shirts, such as this security shirt became hot collectibles.
The back of the staff shirts featured the Woodstock logo in a shape that reminded some of a television screen, so this became known as the "TV logo."
Woodstock was an exciting destination, and some attendees made special flags, like this one, to help them find their way back to their campsites. The video shows this flag serving that purpose.
The "TV logo" identifies this Staff Pass as "official."
The Woodstock poster inspired scores of knock-offs and parodies, like this clever wedding invitation.
The Woodstock poster also inspired this striking anti-war poster designed by an art student in Venezuela.
Even alternative band, Phish, draws inspiration from the Woodstock brand for this poster commemorating their 2011 performances at Bethel Woods.